FLADCO News

Every Dealership Needs AI to Maximize Sales

Posted by Mark Mackson on May 22, 2019, 6:00:00 AM

 

Artificial intelligence (AI) is something you use every day whether you know it or not. It helps farmers increase yields, trains people we count on like pilots and soldiers, helps doctors work better and may have even helped hire you. In your everyday life, AI makes your smartphone work better and drives entertainment like Pandora.

 

AI is everywhere — including in many car dealerships. If you’re not harnessing the power of AI to boost your sales, you’re missing out on thousands of dollars in revenue every month. Luckily, getting AI working for your dealership is a fast and easy process.

 

Artificial intelligence (AI) is something you use every day whether you know it or not. It helps farmers increase yields, trains people we count on like pilots and soldiers, helps doctors work better and may have even helped hire you. In your everyday life, AI makes your smartphone work better and drives entertainment like Pandora.

AI is everywhere — including in many car dealerships. If you’re not harnessing the power of AI to boost your sales, you’re missing out on thousands of dollars in revenue every month. Luckily, getting AI working for your dealership is a fast and easy process.

LotLinx offers a suite of products driven by advanced AI that are designed to connect buyers with specific vehicles. These include:

  • VIN View Optimizer, which identifies the VINs that need advertising and those that don’t, applying advertising resources in the most effective way possible. It integrates with Google Analytics to give you full insight into the marketing performance of every vehicle on your lot.
  • Search engine marketing (SEM), which automatically manages every aspect of your SEM processes, saving countless hours and dollars while delivering precision results.
  • VIN Specific Digital Advertising, which finds buyers seeking vehicles and directly sends them to vehicle display pages (VDPs) on your site. This is a proven technique that maximizes marketing effectiveness.
  • VINdrop, which is a mini campaign that delivers buyers to your VDPs by figuring out what they’re seeking in terms of make, model, year, ZIP code and browsing history. This is a great way to boost sales for promotions or underperforming VINs.
  • Reporting tools that let you see where every penny of marketing spending is going, allowing you to refine your approach based on detailed, tangible results.

Because it’s AI driven, LotLinx requires very little input from dealers and optimizes ROI. It uses multiple marketing channels and adjusts its approach as needed based on real-time results.

AI is a powerful tool that’s simple to implement.

Contact FLADCO to learn more about how LotLinx can put the power of AI to work for your dealership.

  Learn How

 

Topics: increasing profitability, selling, artificial intelligence, ai


Mark Mackson


Mark is the Founder and CEO of Fladco.
He has over 30 years of Financial and
Group Purchasing experience.

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