Forbes reported last week that the average new car dealer operated at a financial loss in 2018. Dealers lost an average of $735 on each new car sold as competitive pricing ate away margins.
To keep the lights on and profits rolling, dealerships must capture every aspect of the customer relationship, from the F&I office through a lifetime of service department work. Building a durable and profitable relationship with service customers has never been more important. ReminderTRAX can help you get there.
A July DealerRater survey of more than 16,000 customers showed that 75% prefer dealer service – a number that jumps to 81% for luxury marques. Using a customizable ReminderTRAX program ensures that you’re capturing all the business you can.
ReminderTRAX allows you to use postcards, letters and/or emails to share dealership-branded service messages for all kinds of needs:
- Welcome messages for recent new or used sales
- Service interval reminders
- Customer-specific options like birthdays or sales anniversaries
This proactive program does the hard work of getting service customers in the door and building loyalty. It’s also budget friendly because you choose the frequency, parameters and other aspects of the program, allowing you to tweak your messaging as needed to deliver maximum value – and track your ROI along the way.
Most customers prefer dealership service. ReminderTRAX lets you ensure you capture those opportunities and turn them into lifelong service customers. Contact FLADCO to get started.