Diminished Value Protection Helps Customers and Drives Profits

Posted by Ian Gamberg on Jun 15, 2022 9:24:08 AM

One in 16 vehicles are involved in an accident each year, and those incidents can weigh heavily on the value of a vehicle come trade-in time.

With tools like CARFAX tracking the history of vehicles, even a minor scrape can cause a major dip in value. Even properly repaired vehicles are worth an average of 30% less than accident-free ones. That can cause headaches when you’re ready to close a deal and a customer gets a surprise downgrade in the value of their trade.

VALUEWise is designed to help dealerships on both ends of the deal. This F&I product offers up to $10,000 in diminished value protection, making it a compelling offer when customers are buying a vehicle, then helping return customers have more buying power when they’re ready to trade up for their next vehicle. This quick video explains the benefit to customers.

Wise F&I CEO Matt Croak explained why the prevalence of VIN history reports is making diminished value protection so important in this article.

To put a great diminished value offering to work in your dealership, contact FLADCO.



Topics: wise f&i

Ian Gamberg

Ian Gamberg is a Business Development Manager at FLADCO (Florida Auto Dealer Co-op).

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