FLADCO News

Turn Preowned Vehicle Buyers Into Long-term Customers

Posted by Chris Griffey on Jul 29, 2022 2:09:03 PM

As shortages lead to spikes in preowned vehicle values, many dealerships might be leaving money on the table even amid record valuations. That’s because a preowned sale can be – should be – seen as an opportunity to build a lasting customer relationship.

 Part of any preowned selling process should include an introduction to your service department, and tools and tactics designed to get them returning for great service and ultimately their next vehicle.

Tools like ReminderTrax makes building that pipeline easier. ReminderTrax drives service revenue with a proven formula using automated reminders. With an ROI of $92 for every $1 spent, it is a no-brainer. And capturing that service revenue pays off down the line, as 70% of loyal service customers purchase their next vehicle from the same dealership.

Contact FLADCO to learn how you can build a flourishing and consistent sales pipeline with your used vehicle customers.

Topics: Fixed Ops



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