As vehicle sales falter and profit margins fall, F&I continues to grow in importance. It’s critical to find the products and services customers want to buy in the F&I office.
Truly new and unique F&I offerings are rare. That’s why we’re so excited to tell you about PermaSafe. This is an exceptional protection plan that’s both comprehensive and different. PermaSafe is an EPA-approved antimicrobial coating and protectant that disinfects and germ-proofs a car – while providing superior odor, stain and wear protection. PermaSafe is safe and eco-friendly and:
- Continually eliminates more than 99.9% of bacteria, viruses, mold and harmful surface and airborne microbes
- Protects and adds years of life to interior materials
- Prevents stains and odors from liquids, dirt, UV rays and more
- Is permanent and backed by an outstanding warranty
This is not a mere carpet and upholstery protectant. PermaSafe is a comprehensive solution that protects both the car and the health of its occupants.
Awareness Drives Demand
Customers are increasingly demanding this type of revolutionary protection, particularly in the pre-owned market. This market is expected to double in the next two years to more than $4 billion. Most importantly, few cars have had PermaSafe installed and there is no direct competitor that provides all of its benefits, making the growth potential in the market almost unlimited.
Awareness of the threat of disease-causing bacteria, viruses and mold in vehicles is increasing. The World Health Organization recognized “Sick Car Syndrome” in 2018, stating that “Interior Air Pollution of vehicles is a Major Threat to Human Health.” Several manufacturers have faced lawsuits for pathogens found in HVAC systems of new vehicles, and mold is a top issue for lemon laws.
Customers want to protect themselves and their families. PermaSafe provides for that while delivering vehicle protection to help their investment last longer and look better.
PermaSafe is something your customers will want, but the best part is just how much value it will add to your bottom line. PermaSafe is incredibly fast and easy to install, requiring virtually no training and less than 30 minutes of a detailer or porter’s time.
The dealer cost of each application through FLADCO is low. With a suggested retail price that is not regulated and non-cancellable, it just might be the perfect F&I product. Adding PermaSafe can deliver hundreds of dollars in per vehicle revenue with no investment in special training or equipment (it’s included from PermaSafe).
Put this amazing tool in your F&I arsenal today by contacting FLADCO.