FLADCO News

Keep your service bays full with ReminderTRAX

Posted by Mark Mackson on Aug 28, 2019, 5:55:00 AM

Fears of a recession continue to loom and the latest salvos in the ongoing trade war involve increase tariffs on products that include light vehicles and auto repair parts. As new vehicle sales slow, many dealers are turning to the service department to keep revenue flowing.

Fears of a recession continue to loom and the latest salvos in the ongoing trade war involve increase tariffs on products that include light vehicles and auto repair parts. As new vehicle sales slow, many dealers are turning to the service department to keep revenue flowing.

Easier said than done, right? A recent survey by Cox Automotive showed that 70% of dealer customers didn’t use dealership service. That adds up to millions of dollars in lost revenue for larger dealerships as customers opt for independent shops and discount chains. While there are a lot of factors driving customer behavior, sometimes capturing that lost business is as easy as asking for it.

ReminderTRAX is designed to do just that. ReminderTRAX lets you leverage the customer information you already have to keep customers engaged, reengage lost prospects and fill your service bays. It is based timely notifications to customers and prospects.

With fully customizable options, ReminderTRAX ensures that your dealership shines and delivers the messages you want. Backed by comprehensive data you can alter your personalized approach as needed to get results. ReminderTRAX is great for recommended maintenance, reactivating inactive customers, offering service incentives and even spurring sales through letters, postcards and emails.

One of the most effective tools is ReminderTRAX Birthday, which lets you contact customers on their birthday – an outreach that has a 235% better open rate than other communications. This is a great way to thank loyal customers, and an ideal opportunity to capture inactive customers with special offers by using information that you likely already have on hand.

Whatever ways you choose to use ReminderTRAX, you’ll be able to see your ROI clearly through data as you build deeper and more lasting customer relationships.

To put this powerful tool to work for your service department, contact FLADCO today.

 

  Learn How

 

Topics: marketing, remindertrax


Mark Mackson


Mark is the Founder and CEO of Fladco.
He has over 30 years of Financial and
Group Purchasing experience.

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