Bringing in Customers for Recall Repairs

Posted by Mark Mackson on Oct 19, 2017 6:00:00 AM

Information provided by Reynolds & Reynolds
Read Time = 30 seconds

From seatbelts to airbags and more, recalls in 2016 did their best to keep up with 2015, which was a record automobile recall year. The NHTSA requires manufacturers to send notices to vehicle owners, but even so, thousands of recalls go unrepaired every year. These open recalls represent real opportunities for dealerships because customers often have other service work performed when they bring their vehicle in for a recall repair.

Sending recall notices, with your dealership’s name and phone number, as follow up to the manufacturer’s mailings, is an effective way to bring these customers in. However, not all recall notices are created equal. It is important to choose a provider that offers a quality product. Look for a provider that:

  • Consolidates multiple recalls attached to the same VIN. This will eliminate sending multiple postcards for the same vehicle, which will save you money.
  • Provides a detailed list of all customers included in the mailing and their open recalls. The two touch approach of a postcard plus a follow-up phone call from your dealership will increase the success of your recall campaign.
  • Follows manufacturer guidelines, including design, language, and restrictions.

While recall notices might look simple on the surface, important data in the background determines whether your mailing will be effective without unnecessary risks.

For more information about effective recall mailings, contact your Reynolds Document Services Consultant, call 800.344.0996, or email RDS@reyrey.com.


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Topics: customer retention, hang tags, buying cycle, reynolds & reynolds, promotional

Mark Mackson

Mark is the Founder and CEO of Fladco.
He has over 30 years of Financial and
Group Purchasing experience.

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