FLADCO News

Take the mystery out of your marketing spend

Posted by Mark Mackson on Dec 4, 2019 5:45:00 AM

We’ve all heard the adage that half the money spent on advertising is wasted, but no one knows which half it is. For automotive dealers trying to move specific inventory, that 50% figure is unfortunately too optimistic.

The average dealership spends 80% of their marketing dollars promoting just 20% of their inventory via search engines, displays and third-party sites. That means 80% of your inventory is not connecting with potential customers.

LotLinx solves this problem. Harnessing the power of artificial intelligence, LotLinx automatically analyzes your inventory and promotes vehicles that need it through targeted multichannel ads that deliver ready-to-buy customers to the exact right vehicle display page (VDP) on your dealership website. LotLinx simply sells cars faster, protecting your profits and uncovering problems with your inventory.

The ROI is clear and provable. Nearly 40% of VINs targeted by LotLinx sell within 30 days – at a cost that’s three times lower. Best of all, 70% of the buyers coming to your site are new and 60% engage on your VDP.

LotLinx is so confident it can dramatically improve your results that they offer a free demonstration. Get data working for you and start moving all your inventory today. Contact FLADCO to get started.

 

  Learn How

 

Topics: marketing, LotLinx, spend, VDP


Mark Mackson


Mark is the Founder and CEO of Fladco.
He has over 30 years of Financial and
Group Purchasing experience.

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