While we are on the subject of those valuable phone numbers, consider that if you are using numbers borrowed from a call recording company, you are essentially increasing the value of the call recording company’s owned telephone number assets at your expense. When you use most call recording company provided telephone numbers, you don’t own them—you only rent them. The fact is the telephone numbers you may be using in your campaigns may have been previously rented to a competitor’s dealership, and Google has a long memory. Bottom line about telephone numbers—always own every number you use in your dealership—whether the numbers are associated with campaigns, cellular or desk phones. By owning every telephone number, each time they are used or displayed, you are increasing the value of your dealership’s assets, not somebody else’s.