Here's to Even More Momentum in 2022

Posted by Mark Mackson on Jan 5, 2022 2:15:18 PM

The automotive industry just had a crazy year that included record-setting profits and painful shortages. We enjoyed being part of it – even the most challenging aspects. That’s because working with our dealership partners and elite providers surrounds us with some of the best people in the industry.

Use Your Dealership Phone Number to Increase Your Value not the Call Recording Company's Value

Posted by Mark Mackson on Feb 16, 2017 10:39:48 AM

While we are on the subject of those valuable phone numbers, consider that if you are using numbers borrowed from a call recording company, you are essentially increasing the value of the call recording company’s owned telephone number assets at your expense.  When you use most call recording company provided telephone numbers, you don’t own them—you only rent them.  The fact is the telephone numbers you may be using in your campaigns may have been previously rented to a competitor’s dealership, and Google has a long memory.  Bottom line about telephone numbers—always own every number you use in your dealership—whether the numbers are associated with campaigns, cellular or desk phones.  By owning every telephone number, each time they are used or displayed, you are increasing the value of your dealership’s assets, not somebody else’s.

Are those Toll-Free Campaign Numbers Lowering your Google Rankings?

Posted by Mark Mackson on Feb 16, 2017 10:38:44 AM

 One of the most valuable intangible assets your dealership has is its main telephone number.  What would you sell it for?  The value is almost incalculable, and you would never sell it without selling the entire dealership.  If you are using toll-fee numbers for call recording and tracking, please read on because the value of your main dealership number may be compromised along with your search engine rankings.  Here’s why: 

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