Ensuring your customers and prospects reach you means more than a great phone and messaging system. Dealerships need to be able to communicate in any way customers choose, whether that’s voice, mobile, messaging or online.
Ensuring your customers and prospects reach you means more than a great phone and messaging system. Dealerships need to be able to communicate in any way customers choose, whether that’s voice, mobile, messaging or online.
A 2020 survey showed that more than 40% of callers couldn’t reach someone who could help them at the average dealership. And only 26% of those frustrated contacts left a message.
Customers have never had more ways to contact dealerships. Between landlines, cellphones, email and the web, capturing customer information can feel overwhelming. Leveraging all the information you can is a big way of turning leads into closed sales, so you want to capture every detail possible with your customer interactions.
One of the most valuable intangible assets your dealership has is its main telephone number. What would you sell it for? The value is almost incalculable, and you would never sell it without selling the entire dealership. If you are using toll-fee numbers for call recording and tracking, please read on because the value of your main dealership number may be compromised along with your search engine rankings. Here’s why:
