Customers have never had more ways to contact dealerships. Between landlines, cellphones, email and the web, capturing customer information can feel overwhelming. Leveraging all the information you can is a big way of turning leads into closed sales, so you want to capture every detail possible with your customer interactions.
One of the most valuable intangible assets your dealership has is its main telephone number. What would you sell it for? The value is almost incalculable, and you would never sell it without selling the entire dealership. If you are using toll-fee numbers for call recording and tracking, please read on because the value of your main dealership number may be compromised along with your search engine rankings. Here’s why:
