Working through the coronavirus crisis

Posted by Mark Mackson on Apr 15, 2020 6:00:00 AM

Dealerships across the nation have been slammed by the COVID-19 pandemic. This healthcare crisis has altered behavior unlike anything in our lifetimes, as dealerships are deeply challenged by government-ordered lockdowns that are keeping most consumers at home.

Working through the coronavirus crisis

Posted by Mark Mackson on Mar 18, 2020 6:00:00 AM

First and foremost, we hope that you and your teams stay healthy and safe throughout the COVID-19 pandemic. This crisis is already the greatest socioeconomic upheaval of our lives, and the fallout is just beginning.

Selling More Cars Faster is All About VIN Views

Posted by Mark Mackson on Feb 19, 2020 6:00:00 AM

We’ve told you about LotLinx, the turnkey solution to moving even the most challenging vehicles in your inventory.

Move All of Your Inventory More Quickly

Posted by Mark Mackson on Feb 5, 2020 6:00:00 AM

Every dealership has vehicles that don’t sell as quickly as others for one reason or another. If you could learn why inventory isn’t moving and do something to change it, you’d do it immediately. Now’s your chance to take a deep dive on your inventory without any cost, commitment or obligation.

Co-op Dollars Could Boost Your Bottom Line

Posted by Mark Mackson on Dec 20, 2019 6:00:00 AM

All dealers know about co-op advertising dollars, where manufacturers provide funding for marketing campaigns. Many dealerships leave co-op dollars on the table because the programs can be tricky to implement and full of rules set by the manufacturers. 

Take the mystery out of your marketing spend

Posted by Mark Mackson on Dec 4, 2019 5:45:00 AM

We’ve all heard the adage that half the money spent on advertising is wasted, but no one knows which half it is. For automotive dealers trying to move specific inventory, that 50% figure is unfortunately too optimistic.

AI Has Turbocharged Sales for Dealers Nationwide

Posted by Mark Mackson on May 29, 2019 6:00:00 AM

 We’ve been telling you about how LotLinx works uses artificial intelligence (AI) to move inventory more quickly with less hassle. We explained how it works and why it’s so important.

It’s time to hear from some dealers like you who are using LotLinx. The LotLinx site is full of testimonials because its targeted, VIN-specific marketing approach sells more cars faster with an easy-to-use package of tools.

Sell More Vehicles No Matter What the Overall Market Does

Posted by Mark Mackson on May 15, 2019 9:18:00 AM

Selling more vehicles with more speed has never been more challenging — or more important. New vehicle sales declined 4% in the first quarter and the used market is expected to weaken for the year. 

We all know that the internet has revolutionized how consumers shop for cars, but it’s tough to make the internet really work to move inventory faster and more efficiently. Converting fickle, price-driven online shoppers into buyers is crucial but very difficult.

LotLinx makes it easy. It connects buyers with the exact vehicles they are seeking on your lot with artificial intelligence (AI). LotLinx is a comprehensive inventory marketing platform that automatically adjusts its approach to apply the right marketing approach for every vehicle.

New Offerings Boost Sales and Profits

Posted by Mark Mackson on Mar 13, 2019 5:45:00 AM

Maximizing profits at your dealership has never been more important or difficult given what’s expected to be a tough 2019 for auto sales. Now is the time to implement programs to boost sales, increase profits and cut costs in the face of a slowing economy, rising interest rates and predictions of a significant decline in sales.

Despite last year’s near-record sales, dealer expenses outpaced inflation and NADA said total operating profit declined by 74%. Something has to change.

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