FLADCO News

As vehicle sales continue at an incredible pace, it’s understandable if the service side of your business is not top of mind. But keeping your service department busy adds a lot to your bottom line while building customer loyalty and generating even more sales floor traffic.

Reynolds & Reynolds’ ReminderTrax makes it easy to send print or e-mail reminders to current or lapsed service customers. The reminders promote your dealership and deliver personalized reminders relevant to each customer, covering things like service intervals, thank-you notes and more.

ReminderTrax is also perfect for connecting pre-owned buyers with your service department because it is not tied to certain vehicles like OEM programs. And as hot as the vehicle market is, you’ll always want more sales traffic. One recent estimate showed that 70% of loyal service customers become buyers at a dealership. Building that loyalty with ReminderTrax is simple and effective.

The ROI on this program is incredible, with a $92 return for every $1 spent. And thanks to online reporting metrics, you’ll be able to determine which pitches are working and fine-tune your tactics.

Contact FLADCO to learn more.

 

Attracting and retaining service business is vital to any dealership’s bottom line. Reynolds & Reynolds makes it easy to keep a steady stream of business with ReminderTrax, its simple print or e-mail marketing reminders for current and lapsed service customers, whether their cars are under warranty or not.

Fixed ops profit has never been more important. That’s why FLADCO works with the best in the business in this often overlooked but vital part of what makes a dealership thrive.

Getting more results out of your fixed ops departments starts with getting customers in the door. That’s especially true and important when it comes to service departments.

Dealerships always strive to get customers into showrooms. As 2020 models pour onto lots, Automotive News reports than many dealers are struggling with an overhang of 2019 models to clear out, so getting that foot traffic is more important than ever.

Forbes reported last week that the average new car dealer operated at a financial loss in 2018. Dealers lost an average of $735 on each new car sold as competitive pricing ate away margins.

Fears of a recession continue to loom and the latest salvos in the ongoing trade war involve increase tariffs on products that include light vehicles and auto repair parts. As new vehicle sales slow, many dealers are turning to the service department to keep revenue flowing.

Keeping your service bays full is critical for increasing profitability and building customer loyalty, and it all starts with an excellent retention program.

Information provided by Reynolds & Reynolds
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There are 860 new car dealerships in Florida, according to the Florida Automobile Dealers Association, and each of them would gladly service your customer’s vehicle. How do you make sure they come back to your dealership?

Information provided by Reynolds & Reynolds
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From seatbelts to airbags and more, recalls in 2016 did their best to keep up with 2015, which was a record automobile recall year. The NHTSA requires manufacturers to send notices to vehicle owners, but even so, thousands of recalls go unrepaired every year. These open recalls represent real opportunities for dealerships because customers often have other service work performed when they bring their vehicle in for a recall repair.