Capture all the service business you can

Posted by Mark Mackson on Aug 25, 2021 8:20:12 AM

As vehicle sales continue at an incredible pace, it’s understandable if the service side of your business is not top of mind. But keeping your service department busy adds a lot to your bottom line while building customer loyalty and generating even more sales floor traffic.

Reynolds & Reynolds’ ReminderTrax makes it easy to send print or e-mail reminders to current or lapsed service customers. The reminders promote your dealership and deliver personalized reminders relevant to each customer, covering things like service intervals, thank-you notes and more.

ReminderTrax is also perfect for connecting pre-owned buyers with your service department because it is not tied to certain vehicles like OEM programs. And as hot as the vehicle market is, you’ll always want more sales traffic. One recent estimate showed that 70% of loyal service customers become buyers at a dealership. Building that loyalty with ReminderTrax is simple and effective.

The ROI on this program is incredible, with a $92 return for every $1 spent. And thanks to online reporting metrics, you’ll be able to determine which pitches are working and fine-tune your tactics.

Contact FLADCO to learn more.


Turn Your Collision Center Into a Profit Center

Posted by Mark Mackson on Sep 12, 2018 6:00:00 AM

Turn Your Collision Center Into a Profit Center

Dealerships that offer collision repair shops have a great potential resource for profitability. With the average collision center performing nearly 30 jobs a week on average, maximizing each transaction can bring sizable benefits and a steady source of solid profit opportunity.

Increase Profitability, Improve CSI with Precision Key Cutting

Posted by Mark Mackson on Aug 30, 2017 6:00:00 AM

By:  Mark Mackson, on August 1, 2017
Read Time = 2 minutes

Whether your dealership is selling new or used cars, you recognize the sales and profit opportunities that lie outside the sale of a car. Consider the profit gained when service and parts replaces a transmission or a set of tires. Or consider the highly profitable finance and insurance department selling loans, leases and extended warranties.

6 Things to Look for in an Electronic Key Control System

Posted by Mark Mackson on Aug 30, 2017 6:00:00 AM

KeyTrak, Inc.
By:  Susan DeSantis on June 15, 2017
Read time = 2 minutes

Nearly every dealer will tell you how proud they are of the jobs they create in their community. Yet every dealer will also tell you those jobs are continually under threat should they suffer a major financial loss – including theft – that could irreparably damage their business.

One often overlooked source of theft in the dealership is the mishandling of vehicle keys.

Are Additional Service Dollars Slipping Through Your Fingers?

Posted by Mark Mackson on May 10, 2017 6:00:00 AM

Are Additional Service Dollars Slipping Through Your Fingers?

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